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Make It Playable vs a creative agency
Agencies produce excellent playable ads — slowly, in small numbers, at a price that only makes sense with a large media budget behind each unit. Make It Playable builds every unit tailor-made from your brief and brand, in minutes, at a fraction of the cost. Here is where each one wins.
| A creative agency | Make It Playable | |
|---|---|---|
| Cost per unit | €3,000–15,000, plus scoping time | One credit — from roughly €4 per build |
| First version | Two to six weeks | Two to three minutes from a written brief |
| How the unit is made | Hand-assembled by whoever is free on the team | Built new for your brief, your brand and your artwork — tailor-made, every time |
| Revisions | Change request, new estimate, new queue | A sentence in chat, saved as a new version |
| Variants for testing | Priced individually | One credit each, same brief |
| Network compliance | Usually handled, sometimes learned on your budget | Checked automatically per network — size, offline test, ES5, CTA wiring — before download |
| Performance feedback | Reports arrive when the account manager sends them | Impressions, clicks, installs and spend flow back into the studio daily |
| Who owns the file | Depends on the contract | You, outright, with no runtime dependency |
Why teams pick Make It Playable
Tailor-made output: every unit is built new from your brief, brand and artwork — not picked from a template shelf
Drop in an existing ad and get that exact look back with an interaction added
First version in two to three minutes; revisions are a sentence in chat, saved as a new version
Network specs — file size, offline behaviour, ES5, CTA wiring — checked automatically before you download
You own the exported file outright: plain HTML, CSS and JavaScript with no runtime dependency
Where the other option is better
If you want a strategist to reinvent your positioning alongside the ad, that conversation is what an agency sells.
Once the direction is set, producing twenty compliant on-brand variants is exactly what a studio queue makes slow and expensive.
Many agencies keep their senior people on the flagship and run the volume work through us — the export is plain HTML, so their team can still hand-finish anything.
Brief Make It Playable the way you would brief an agency: you get a tailor-made unit in minutes instead of weeks, and every euro you save goes into media instead of production.
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