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Make It Playable vs a creative agency
Agencies produce excellent playable ads. They also produce them slowly, in small numbers, at a price that only makes sense when the media budget behind each unit is large. Here is where each one wins.
| A creative agency | Make It Playable | |
|---|---|---|
| Cost per unit | €3,000–15,000, plus scoping time | One credit — from roughly €4 per build |
| First version | Two to six weeks | Two to three minutes |
| Revisions | Change request, new estimate, new queue | A sentence in chat, saved as a new version |
| Variants for testing | Priced individually | One credit each, same brief |
| Network compliance | Usually handled, sometimes learned on your budget | Checked automatically per network before download |
| Who owns the file | Depends on the contract | You, outright, with no runtime dependency |
| Strategy and art direction | Real, senior, worth paying for | You bring it; the studio executes |
Where the other option is better
If you need one hero unit a quarter with original illustration and a strategist arguing about it, an agency is the right call.
Agencies are better at inventing a mechanic nobody has seen. We are better at producing twenty compliant variants of one that works.
Many agencies use us for the volume work and keep their people on the flagship.
Use an agency for the flagship. Use the studio for everything you would otherwise never make, because the quote arrived and the moment passed.
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