Make It Playable

Changelog

What shipped, newest first.

  1. 5 October 2026

    Pay as you go

    • Build without a subscription: buy one ad's credits for $29, paid up front, and they land in your wallet before anything is built.
    • It's the priciest way to build, made for trying the studio. Plans and their top-ups still cost less per ad, and only plans come with the free first ad, network integrations and the money-back guarantee.
    • Pay-as-you-go credits never expire, and on a plan they're spent after the plan's own credits.
    • Subscribe within 7 days of a pay-as-you-go ad and what you paid comes off your first payment.
  2. 1 October 2026

    First ad free, 14-day money-back guarantee

    • The first new ad on every plan is free and doesn't touch the plan's credits.
    • New plans can be cancelled within 14 days for a full refund, as long as their credits are unused. It's one click on Plans & credits.
  3. 29 September 2026

    Free plans, paid builds

    • Writing and reworking an ad's brief is free, with or without a plan.
    • Building an ad needs an active plan; the free first ad is retired.
    • Top-up packs are sold on top of an active plan, at the same price per ad as that plan, founding prices included.
  4. 8 September 2026

    Shareable previews and lifecycle email

    • Share a preview link or QR from the studio so a client can play the ad on their phone, then approve it or request changes.
    • Welcome, build-ready, workspace invite, receipt and credits-low emails.
    • Brand and project lists stay inside the workspace you have selected.
  5. 6 September 2026

    Legal, support and comparison pages

    • Terms, privacy policy, cookie notice and refund policy published.
    • Contact page with a support inbox, and a book-a-demo route for teams and agencies.
    • Cookie choice banner: Google Analytics and persistent visitor ids only after consent.
    • Comparison pages: agency, freelance developer, and static or video creative.
  6. September 2026

    Campaigns, brand portal and the programmatic builder

    • Campaign builder in admin: every playable ad links to a campaign with its own tracking and payout settings.
    • Live ad serving — each campaign has a hosted URL that delivers the unit and records impressions and clicks.
    • Brand portal: upload your own templates, get tracked links, see clicks, request a campaign.
  7. August 2026

    Credits, plans and payments

    • Credit pricing: the first build is free, each build or revision costs one credit.
    • Monthly and yearly plans, one-off credit packs, capped rollover, prorated upgrades.
    • Network integrations gated by plan.
  8. August 2026

    Ship, measure, regenerate

    • Direct upload to Google App campaigns and Mintegral; AppLovin reporting.
    • Performance import by CSV or screenshot, with automatic matching to deliveries.
    • Fatigue detection and performance-aware prompting for the next build.
  9. August 2026

    Exports and compliance

    • Network-aware packages: single-file HTML for AppLovin and Google, ZIPs for Mintegral and Unity.
    • Google Display HTML5 and IAB programmatic HTML5 export templates.
    • Deterministic QA: file size, offline behaviour, ES5 output, safe zones, disclaimers.
  10. August 2026

    The studio

    • Brand analysis from a single link, with an editable brand profile.
    • AI idea generation, build confirmation, chat revisions and version history.
    • Guided onboarding from link to first playable.

Start with a link. Ship a playable.

Your first playable is free: the plan, the build and phone testing. Pick a plan to download it for your network, and that first ad is on us.