Question 1

What is a playable ad?

Accepted Answer

A short interactive ad unit that runs inside another app. The viewer operates it — taps, drags, chooses — before deciding whether to install or visit.

Question 2

Do playable ads only work for games?

Accepted Answer

No. Any decision a product asks a customer to make can become a mechanic: building a basket, setting an amount, choosing a destination, revealing a reward.

Question 3

Which ad networks does Make It Playable support?

Accepted Answer

AppLovin, Mintegral, Google App campaigns and Unity Ads. AppLovin and Google App campaigns receive a single self-contained HTML file; Mintegral and Unity Ads receive a ZIP containing index.html.

Question 4

Why do some builds have to be ES5?

Accepted Answer

Mintegral validates inside the PlayTurbo WebView, which rejects modern JavaScript syntax as well as CSS features such as clamp(), env() safe-area insets and flex gap. Mintegral builds are therefore emitted as ES5 on a fixed scaled stage.

Question 5

How large can a playable ad be?

Accepted Answer

Networks set their own ceiling, typically a few megabytes for a single self-contained file. Every build is measured against the limit for its network before you can download it.

Question 6

Are disclaimers handled automatically?

Accepted Answer

Yes, and verbatim. Mintegral requires its disclaimer on every build; AppLovin and Google App campaigns require one when a payout is shown; Unity Ads does not require one.

Question 7

Can I revise a build after it is generated?

Accepted Answer

Yes. Ask in chat for a different hook, palette or call to action. Each revision is saved as its own version, so you can roll back.

Question 8

Can I try it without risk?

Accepted Answer

Yes. Writing the plan for an ad is free, no card needed. When you subscribe, your first ad is free and doesn't touch your plan's credits. If it isn't for you, cancel within 14 days, before using those credits, and every payment is refunded (once per customer). You do it in one click from Plans & credits, and the ad you built is yours to keep.

Question 9

Can I build without a subscription?

Accepted Answer

Yes. Pay as you go buys one ad's credits for $29, with no subscription. You pay up front and the credits are in your wallet before anything is built. It's the priciest way to build, so once you build regularly a plan costs less per ad, and only plans include network integrations, the free first ad and the money-back guarantee. Subscribe within 7 days and the $29 comes off your first payment.

Question 10

Do I own the exported file?

Accepted Answer

Yes. The export is a self-contained file with no runtime dependency on Make It Playable, so campaigns keep running regardless of your subscription.

Questions about playable ads.