FAQ
Questions about playable ads.
Anything missing? Write to us and the answer will end up on this page.
What is a playable ad?
A short interactive unit that runs inside another app. The viewer operates it — taps, drags, chooses — before deciding whether to install or visit. That operation is the whole advantage: intent is expressed before the click, not after it.
Do playable ads only work for games?
No. Any decision a product asks a customer to make can become a mechanic: building a basket, setting an amount and a term, choosing a destination, revealing a reward. Games arrived first because they had engineers on hand, not because the format belongs to them.
Which ad networks are supported?
AppLovin, Mintegral, Google UAC and Unity Ads. AppLovin and Google UAC receive a single self-contained HTML file; Mintegral and Unity Ads receive a ZIP containing index.html. Full requirements per network.
Why do some builds have to be ES5?
Mintegral validates inside the PlayTurbo WebView, which rejects modern JavaScript syntax as well as CSS features such as clamp(), env() safe-area insets and flex gap. Mintegral builds are therefore emitted as ES5 on a fixed, transform-scaled stage rather than a responsive layout.
How large can a playable ad be?
Each network sets its own ceiling, typically a few megabytes for a single self-contained file. Every build is measured against the limit for its network before you can download it, alongside a check that it makes no external requests.
Are disclaimers handled automatically?
Yes, and verbatim — they are quoted, never paraphrased. Mintegral requires its disclaimer on every build; AppLovin and Google UAC require one when a payout is shown; Unity Ads does not require one. Google UAC additionally forbids money language anywhere in the copy.
Can I revise a build after it is generated?
Yes. Ask in chat for a faster hook, a different palette or a new call to action. Each revision is saved as its own version, so rolling back is a click rather than a rebuild.
Do I own the exported file?
Yes. The export is self-contained, with no runtime dependency on Make It Playable, so anything already flighting keeps running regardless of your subscription.