Terms of service

01Who we are and what this covers

Make It Playable is operated by Make It Playable OÜ, registered at Tallinn, Estonia (registration number —). These terms apply to the website at https://makeitplayable.com and to the studio behind it.

By creating an account or using the studio you accept these terms. If you are accepting on behalf of a company, you confirm you are allowed to bind it.

02Accounts

You need an account to generate playable ads. Keep your login details private; you are responsible for activity under your account.

You must be at least 18 years old and use the studio for business purposes. Accounts may not be shared between organisations.

03Plans, credits and billing

Analysis, ideas, briefs, QA checks and exports are included. Each generated build and each chat revision consumes one credit; the first build on a new account is free.

Subscriptions renew automatically — monthly or yearly — until cancelled. Payment is taken by our payment processor; we never store your card details.

• Upgrades take effect immediately and are charged pro rata.
• Downgrades take effect at the end of the paid period.
• Cancelling keeps your access, credits and network connections until the end of the paid period.
• Unused monthly credits roll over up to the cap shown on your plan.
• One-off credit packs do not expire while your account is active.

04What you own

You own the playable ads you generate, together with the exported files. They are self-contained and carry no runtime dependency on us, so anything already running in a network keeps running if you stop paying.

You keep all rights in the brand material you upload. You grant us only the licence needed to run the service: to analyse, store and process that material in order to produce your ads.

We own the studio itself — the software, prompts, templates and QA rules.

05Your responsibilities for the material you upload

You confirm you have the right to use every logo, image, font and claim you upload or ask us to pull from a website, and that the resulting ad complies with advertising law and the rules of the network you ship it to.

You remain the advertiser of record. We check technical compliance — file size, offline behaviour, supported syntax, required disclaimers — not the truth of your claims.

06Acceptable use

You may not use the studio to produce or distribute:

• Ads that impersonate another brand or mislead about who is advertising.
• Adult content, gambling where prohibited, weapons, illegal goods or services.
• Malware, cryptominers, or code that attempts to escape the ad container.
• Content that infringes someone else's intellectual property.
• Automated bulk generation intended to resell raw studio output as a competing service.

07AI-generated output

Builds are produced with AI models. Output can vary between runs and can contain mistakes. Review every ad before you ship it.

If a build fails to complete, the credit is returned to your wallet automatically.

08Third-party networks

Uploading to AppLovin, Mintegral, Google App campaigns, Unity Ads or any other platform is governed by that platform's own terms. We cannot guarantee approval, delivery or performance, and we are not responsible for their decisions or downtime.

09Availability

We aim to keep the studio and the hosted ad-serving endpoints available, but the service is provided as is. Planned maintenance is announced in advance where practical.

10Liability

To the extent permitted by law, our total liability in any twelve-month period is limited to the amount you paid us in that period. We are not liable for lost profits, lost media spend, or indirect or consequential loss.

Nothing in these terms limits liability that cannot be limited by law.

11Ending the agreement

You may cancel at any time from the studio. We may suspend or close an account that breaches these terms, and will explain why unless prevented by law.

On closure, we delete or anonymise your data as described in the privacy policy. Exported files you already hold remain yours.

12Changes, law and disputes

We may update these terms; material changes are announced by email or in the studio at least 14 days before they take effect.

These terms are governed by Estonian law, and the courts of Estonia have jurisdiction, without affecting consumer rights you may have in your own country.