Terms of service

01Who we are and what this covers

Make It Playable is operated by 333 Ventures OÜ, registered at Harju maakond, Rae vald, Peetri alevik, Kopli tee 3/1-2, 75312 (registration number 3398790). These terms apply to the website at https://makeitplayable.com and to the studio behind it.

By creating an account or using the studio you accept these terms. If you are accepting on behalf of a company, you confirm you are allowed to bind it.

02Accounts

You need an account to generate playable ads. Keep your login details private; you are responsible for activity under your account.

You must be at least 18 years old and use the studio for business purposes. Accounts may not be shared between organisations.

03Plans, credits and billing

Brand analysis, ideas, briefs and exports are included. Building an ad needs an active plan or pay-as-you-go credits, and a new ad consumes 10 credits when its brief is approved, except the first new ad on a plan, which consumes none. Credits are paid for before a build starts; nothing is built on credit. Accounts without a plan or pay-as-you-go credits can have a limited number of briefs written each week. The first three changes to a finished ad are free, after which each change consumes 2 credits; a version for another network consumes 2 credits and a variation 3. Credits for a build that stops before delivering a playable are returned.

Subscriptions renew automatically — monthly or yearly — until cancelled. Payment is taken by our payment processor; we never store your card details.

Money-back guarantee: within 14 days of starting a subscription, and as long as none of its credits have been used (the free first ad uses none), you can cancel it in the studio and every payment on it is refunded. The plan ends immediately and its credits are removed; ads already built remain yours. The guarantee applies once per customer, to the first subscription refunded under it.

Prices exclude sales tax and VAT. Where it applies, tax is added at checkout based on your billing address. Payments are processed by Link (Stripe) as reseller and merchant of record, which collects and remits the tax and issues your receipt or VAT invoice.

• Upgrades take effect immediately and are charged pro rata.
• Downgrades take effect at the end of the paid period.
• Cancelling keeps your access, credits and network connections until the end of the paid period.
• Unused monthly credits roll over up to the cap shown on your plan.
• One-off credit packs do not expire while your account is active.
• Pay-as-you-go credits are bought without a subscription and are the only credits that can be spent without an active plan. On a plan they are spent after the plan's own credits. They include no network integrations, free first ad or money-back guarantee. If you start a subscription within 7 days of buying pay-as-you-go credits, what you paid for them is taken off that subscription's first payment, once per purchase.

04What you own

You own the playable ads you generate, together with the exported files. They are self-contained and carry no runtime dependency on us, so anything already running in a network keeps running if you stop paying.

You keep all rights in the brand material you upload. You grant us only the licence needed to run the service: to analyse, store and process that material in order to produce your ads.

We own the studio itself — the software, prompts, templates and QA rules.

05Your responsibilities for the material you upload

You confirm you have the right to use every logo, image, font and claim you upload or ask us to pull from a website, and that the resulting ad complies with advertising law and the rules of the network you ship it to.

You remain the advertiser of record. We check technical compliance — file size, offline behaviour, supported syntax, required disclaimers — not the truth of your claims.

06Acceptable use

You may not use the studio to produce or distribute:

• Ads that impersonate another brand or mislead about who is advertising.
• Adult content, gambling where prohibited, weapons, illegal goods or services.
• Malware, cryptominers, or code that attempts to escape the ad container.
• Content that infringes someone else's intellectual property.
• Automated bulk generation intended to resell raw studio output as a competing service.

07AI-generated output

Builds are produced with AI models. Output can vary between runs and can contain mistakes. Review every ad before you ship it.

If a build fails to complete, the credit is returned to your wallet automatically.

08Third-party networks

Uploading to AppLovin, Mintegral, Google App campaigns, Unity Ads or any other platform is governed by that platform's own terms. We cannot guarantee approval, delivery or performance, and we are not responsible for their decisions or downtime.

09Availability

We aim to keep the studio and the hosted ad-serving endpoints available, but the service is provided as is. Planned maintenance is announced in advance where practical.

10Liability

To the extent permitted by law, our total liability in any twelve-month period is limited to the amount you paid us in that period. We are not liable for lost profits, lost media spend, or indirect or consequential loss.

Nothing in these terms limits liability that cannot be limited by law.

11Ending the agreement

You may cancel at any time from the studio. We may suspend or close an account that breaches these terms, and will explain why unless prevented by law.

On closure, we delete or anonymise your data as described in the privacy policy. Exported files you already hold remain yours.

12Changes, law and disputes

We may update these terms; material changes are announced by email or in the studio at least 14 days before they take effect.

These terms are governed by Estonian law, and the courts of Estonia have jurisdiction, without affecting consumer rights you may have in your own country.