Make It Playable

Create a playable ad with AI

Start with a link or a sentence. Your plan and a preview picture of the ad are free.

The ad people actually touch

Don't show it. Let them play it. More installs and better retention, for apps and products alike.

01

Impressions that turn into installs

Installs

16×

impression-to-install rate

Playable
16×
Others
1×
The number
the impression-to-install rate of non-playable formats, for game apps outside the top spenders1
What it means
They try before they buy, so the ones who convert already like it.
02

The biggest spenders lean in

Spend

35%+

more spend on playables

The number
more of their budget goes to playables at top-spending apps than at other apps1
What it means
The advertisers with the most data put more money behind the format.
03

Better retention

Retention

+20–30%

day-7 retention

The number
better day-7 retention than video, for games on TikTok2
What it means
People who played first stay longer.
04

The format is growing

Market

191

performance score, 2025

The number
playable performance score in 2025, up 16% on 20243
What it means
The score tracks how well a format drives downloads and revenue, and playables set a record.
05

Not just apps anymore

Apps and products

July 2026

AppLovin opens to every business

The number
AppLovin opened its ad platform to every business, online shops included4
What it means
Shops can now optimise for purchases, not installs4. Let shoppers try before they buy.

Why not build them the old way?

The old way

$3–5k per ad2–4 weeksA ticket per changeRejected at uploadEndless back-and-forthNeeds a dev

With Make It Playable

99% cheaper per adMinutesA link is the briefEvery networkChecked before exportEdit it in chatTest 10 conceptsAlways on brandOne-click exportVersions kept

Agency cost and turnaround from AppAgent3.

Don't take our word. Play one.

Real exported files, running live. Hover a card to play it.

Penalty drop320 × 480

Penalty drop

Streetwear · AppLovin

Claim the village320 × 480

Claim the village

Strategy game · Google Ads

Warm him up320 × 480

Warm him up

Fashion · Liftoff

Steam ritual320 × 480

Steam ritual

Saunas · AppLovin

Chef's surprise320 × 480

Chef's surprise

Street food · AppLovin

Cold morning pack320 × 480

Cold morning pack

Sportswear · AppLovin

Penalty drop320 × 480

Penalty drop

Streetwear · AppLovin

Claim the village320 × 480

Claim the village

Strategy game · Google Ads

Warm him up320 × 480

Warm him up

Fashion · Liftoff

Steam ritual320 × 480

Steam ritual

Saunas · AppLovin

Chef's surprise320 × 480

Chef's surprise

Street food · AppLovin

Cold morning pack320 × 480

Cold morning pack

Sportswear · AppLovin

Plan it for free.

Writing and reworking the plan for your playable costs nothing. Building it costs less than $20 on a subscription plan, with your first ad free. Not for you? Cancel within 14 days for a full refund.

2 months free

Pay as you go

One ad at a time. No subscription.

$29one-off

1 new ad · $29 per ad

No monthly commitment

Buy 1 ad
  • 10 credits · 1 new ad
  • No subscription or recurring payment
  • Purchased credits never expire
  • Brief, artwork, build and phone testing
  • Export files for every network
  • Subscribe within 7 days and your purchase comes off your first payment

On Starter, an ad is $9.80, 66% less.

Starter

Five new playables a month to test a concept pipeline on one network.

$99$49per month

5 new ads a month · $9.80 per ad

Start with Starter

First playable free14-day money-back

  • 5 new ads a month, or any mix of ads, variations and network versions
  • Export for every network, 1 live network integration
  • Direct handoff + metrics sync
  • Versioned revisions
  • Single user
Most popular

Studio

Run playables as a standing format across every network you buy on.

$499$249per month

30 new ads a month · $8.30 per ad

Start with Studio

First playable free14-day money-back

  • 30 new ads a month, or any mix of ads, variations and network versions
  • All ad network integrations
  • Performance import + fatigue signals
  • Reusable brand profiles
  • 3 building seats + unlimited viewers

Agency

Many titles, many clients: a workspace per client, with client-ready QA reports.

$1,399$699per month

100 new ads a month · $6.99 per ad

Start with Agency

First playable free14-day money-back

  • 100 new ads a month, or any mix of ads, variations and network versions
  • All ad network integrations
  • Per-client workspaces
  • Client-ready QA documents
  • 10 building seats + unlimited viewers

Full pricing, yearly billing and credit packs →

Prices exclude sales tax and VAT, which is added at checkout where it applies.

Frequently asked questions

Everything you need to know about shipping a playable ad.

See the full FAQ →

Start with a link. Ship a playable.

The plan is free, and so is your first ad on any plan: brief, build, phone testing and export, all in the studio.