Legal
A short list, because it is a short list. Sign-in, a few preferences, first-party counting of the signup steps and, only if you agree, Google\u2019s tags.
Last updated 8 September 2026
These keep you signed in and keep the studio working. They cannot be switched off without breaking the service.
Stored in your browser, never sent anywhere.
We count page views and key steps — signup, first build, checkout opened — to see where the flow breaks. Without your consent this is an aggregate count only: a random id held in memory for that one visit, nothing written to your device and no cookies set.
With your consent, that id is kept in your browser so repeat visits join up, and Google Analytics runs as well. Google Analytics sets its own cookies and processes the data on our behalf.
Only with your consent, the Google Ads tag runs too. It tells us when a visit that came from one of our Google ads leads to a signup or a subscription, and lets Google show our ads to past visitors on other sites. Google sets its own cookies for this and processes the data under its own terms. Without your consent the tag never loads.
Also only with your consent, we load the AppLovin pixel. It tells AppLovin when you visit, sign up, open checkout or complete a purchase (including the amount and, for a purchase, your email address, which the pixel hashes before sending it), so we can measure and optimise our own ads on the AppLovin network. AppLovin may set its own cookies and processes that data under its own privacy policy. Without consent it never loads.
Playable ads delivered through our hosted links record an impression and a click, tied to the campaign rather than to a named person. Networks you upload to apply their own tracking, governed by their policies.
Use 'Cookie settings' in the site footer at any time to change your choice, or clear this site's data in your browser to be asked again.
Questions about this document? Write to hello@makeitplayable.com.